eCommerce content marketing is the engine that drives your sales. However, finding the key to content marketing can be tough.
We’re here to help, with 12 tips to smash eCommerce content marketing and boost conversions.
Investing in quality writers
It goes without saying, if you want quality results, you need quality writers. Whether you’re investing time in your writing skills or money in someone else, honing the craft is crucial to quality content.
The best way to kill trust is by showing customers low-quality content. Make sure you have a team that can bring results.
Remember your audience
Think about what your eCommerce store sells. Who is buying your product? How old are they and what does your typical buyer look like?
These are all questions you need to be asking yourself before you start creating content. The goal of eCommerce content marketing is for your audience to engage with your brand – to build trust and boost sales. If your audience can’t connect with what you’re producing, game over.
Keep it accessible
People enjoy content when they can read it. You need to keep your content as accessible as possible, so everyone can enjoy it. Simple words, short sentences, and well-structured posts are the key here.
A great tip here is to always imagine you’re explaining your product to a child.
Go to your customer – with an email
It can be difficult to attract your customer to your page. If you can’t drive organic traffic to your blog – it’s time to go to them.
Studies have shown that email marketing has one of the highest ROIs of any marketing strategy. Put your quality content in front of your customer by getting into their inbox.
Make sure you’re keeping a healthy list of customer emails – they’re incredibly lucrative in the long run.
Blog, blog, blog – keep it consistent.
Nothing kills engagement quite like blogs that never post. If you want to build a repeat audience, it’s essential that you post content regularly.
There are many benefits to this: your brand can quickly become an authority within your niche.
Those who have mastered eCommerce content marketing are the people who post often. Get a posting schedule together to make sure you’re covering all bases.
Mix it up with guest writers
If your niche has many people who create content regularly, see if they would write something for your blog. This has many great effects, as the writer is likely to share their piece on their own channels.
Adding fresh voices to your eCommerce content stream can generate new perspectives and build relationships. Don’t just stick to the same old writers.
Tap into other content streams
Similarly, always be looking for new places to publish your store’s content. Constantly posting on your store’s blog page can make it hard to attract new readers.
It’s time to get yourself in front of a new set of eyes.
Find out the most popular publications in your niche (blogs etc.) and make it your goal to create content with them.
Interact with your readers
If you want to let your content build a brand, it’s time to go beyond content creation. A key part of building your online presence is interaction.
From blog post comments to social media, the best brands make the most of content marketing by building relationships. If you want the most out of your content marketing, you need to be liking, commenting, and interacting with others in your area.
Creating is better than planning
Many online stores, when first getting into eCommerce content marketing, spend hours pouring over stats and agencies. They want to know the best way to do it.
But don’t let this distract you from the fact that any content is better than no content. As long as you’re not releasing content that’s littered with errors – the best time to start creating is now.
Write around your niche
Blog posts are one of the best ways to attract traffic to your page. But this is pointless if you’re only writing about your products. Blogs are there to draw people in, so they can find out about your products elsewhere on your site.
Make sure you’re writing around your niche – covering topics that are relevant, but also not just writing about you all the time.
Content isn’t just words
It’s essential to remember that eCommerce content marketing goes beyond just words. From infographics to video, there are near-infinite ways to get creative with content.
Studies have shown that one of the best ways to engage an audience is through pictures. While written content is extremely effective, mixing it up can bring a fresh take to your content marketing strategy.
Track your metrics
When growing a company, it’s crucial to have all the available information. By tracking your metrics you can see what’s working for you and optimize accordingly – this ensures you’re always putting your best foot forward.
No two marketing strategies are the same, so make sure you know what’s working and where you’re going wrong.